-40%
1920-40c **TEXACO SERVICE STATION** WALSENBURG, CO. COVER+LETTERHEAD+LOGO! RARE!
$ 26.39
- Description
- Size Guide
Description
1920s - 1930s circa. ***SCARCE*** ~NEW HILLTOP COURT~ "TEXACO SERVICE STATION", ON PAVED HIGHWAY 85-87 (CANADA TO GULF) AND CONNECTING HIGHWAYS 160 AND 10, WALSENBURG, COLORADO (LEE HELM AND GLEN CRAMER, PROPRIETORS) // {{{UNUSED}}} "REAL PHOTO" ADVERTISING POSTAL COVER WITH MATCHING LETTERHEAD PLUS "TEXACO" TRADEMARK LOGO!"RARE" piece of early Automotive Service Station and Oil Company history! Few to be found!
(Note: Item will be folded to original folds for mailing).
_____________________________________________________________________________
Texaco
Texaco, Inc.
Type
Subsidiary
Industry
Oil and gas
Offshore
Founded
1902
; 119 years ago
(as Texas Fuel Company)
Beaumont
,
Texas
,
U.S.
Founders
Joseph S. Cullinan
Thomas J. Donoghue
Lewis Henry Lapham
Walter Benona Sharp
Arnold Schlaet
Headquarters
San Ramon
,
California
,
U.S.
Number of locations
2,000+ (2006)
[1]
Area served
Worldwide
Key people
Michael K. Wirth
(Chairman & CEO)
Products
Petroleum
,
natural gas
and other
petrochemicals
Parent
Chevron Corporation
Website
texaco
.com
Texaco, Inc.
("The
Texa
s
Co
mpany") is an American
oil
subsidiary of
Chevron Corporation
. Its flagship product is its fuel "Texaco with
Techron
". It also owns the
Havoline
motor oil
brand. Texaco was an independent company until its refining operations merged into Chevron Corporation in 2001, at which time most of its station franchises were divested to the
Shell Oil Company
. It began as the
Texas Fuel Company
, founded in 1902
[2]
in
Beaumont, Texas
, by
Joseph S. Cullinan
, Thomas J. Donoghue,
Walter Benona Sharp
, and
Arnold Schlaet
upon the discovery of oil at
Spindletop
.
[
citation needed
]
The Texas Fuel Company was not set up to drill wells or to produce crude oil. To accomplish this, Cullinan organized the Producers Oil Company in 1902, as a group of investors affiliated with The Texas Fuel Company. Men like John W. ("Bet A Million") Gates invested in "certificates of interest" to an amount of almost ninety thousand dollars.
[3]
Future restructuring would merge Producers Oil Company and The Texas Fuel Company as Texaco when the company needed additional funding which J.W. Gates provided in the amount of around 0,000.00 in return for company stock.
[
citation needed
]
For many years, Texaco was the only company selling gasoline under the same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. It was also one of the
Seven Sisters
which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle (a reference to the
lone star
of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road."
[
citation needed
]
The company was headquartered in
Harrison, New York
, near
White Plains
, prior to the merger with Chevron.
[
citation needed
]
Texaco gasoline comes with Techron, an additive developed by Chevron, as of 2005, replacing the previous CleanSystem3. The Texaco brand is strong in the U.S., Latin America and West Africa. It has a presence in Europe as well; for example, it is a well-known retail brand in the UK, with around 850 Texaco-branded service stations.
[4]
History
[
edit
]
1901–38: Beginnings
[
edit
]
Texas Company Building at San Jacinto and Rusk in Houston
"The Texas Company"
Galveston
station, c. 1910-20
Texaco was founded in Beaumont, Texas as the Texas Fuel Company in 1901,
[2]
by
Jim Hogg
,
Joseph S. Cullinan
,
John Warne Gates
, and
Arnold Schlaet
. On 1 May 1902, the Texas Company was formed from the assets of Texas Fuel assets, and additional
capitalization
.
[5]
In 1905, it established an operation in
Antwerp, Belgium
, under the name Continental Petroleum Company, which it acquired control of in 1913.
[6]
The next year, Texaco moved to new offices in Houston on the corner of San Jacinto and Rusk. In 1928, Texaco became the first U.S. oil company to sell its gasoline nationwide under one single brand name in all 48 states.
[7]
TEXACO MOTOR OIL Poster (1928)
Antique Texaco advertising, Gippsland Motor Garage,
Old Gippstown
Vintage Texaco petrol pump (1925)
In 1931, Texaco purchased
Indian Oil Company
, based in Illinois. This expanded Texaco's refining and marketing base in the Midwest and also gave Texaco the rights to Indian's
Havoline
motor oil, which became a Texaco product. The next year, Texaco introduced Fire Chief gasoline nationwide, a so-called "super-octane" motor fuel touted as meeting or exceeding government standards for gasoline for
fire engines
and other emergency vehicles.
[8]
It was promoted through a radio program over NBC hosted by Ed Wynn, called the
Texaco Fire Chief
.
In 1936, the Texas Corporation purchased the
Barco oil concession
in
Colombia
, and formed a joint venture with Socony-Vacuum, now
Mobil
, to develop it. Over the next three years the company engaged in a highly challenging project to drill wells and build a pipeline to the coast across mountains and then through uncharted swamps and jungles.
[9]
During this time, Texaco also illegally supplied the
fascist Gen. Franco faction in Spanish Civil War
, despite a federal fine, with a total 3,500,000 barrels (560,000 m
3
) of oil.
[10]
Also in 1936, marketing operations "East of Suez" (including Asia, East Africa, and Australasia) were placed into a joint venture with
Standard Oil Company of California
– Socal (
Chevron
) under the brand name
Caltex
, in exchange for Socal placing its
Bahrain refinery
and Arabian oilfields into the venture.
[11]
The next year, Texaco commissioned industrial designer
Walter Dorwin Teague
to develop a modern service station design.
1939 Texaco tanker truck by
Dodge
on display at the
Henry Ford Museum
In 1938, Texaco introduced Sky Chief gasoline, a premium fuel developed from the ground up as a high-octane gasoline rather than just an ethylized regular product. In 1939, Texaco became one of the first oil companies to introduce a "Registered Rest Room" program to ensure that restroom facilities at all Texaco stations nationwide maintained a standard level of cleanliness to the motoring public.
After the onset of
World War II
in 1939, Texaco's CEO,
Torkild Rieber
, an admirer of Hitler, hired pro-Nazi assistants who cabled Berlin "coded information about ships leaving New York for Britain and what their cargoes were." This espionage easily enabled Hitler to destroy the ships.
[12]
In 1940, Rieber was forced to resign when his connections with
German Nazism
, and his illegal supply of oil to the
fascist forces
during the
Spanish Civil War
were made public by the
Herald Tribune
through information produced by
British Security Coordination
.
[13]
[14]
[15]
Life Magazine portrayed Rieber's resignation as unfair, advocating that he only dined with Westrick, and lent him a company car.
Historic gasoline pumps in the
Ambler's Texaco Gas Station
,
Dwight, Illinois
During the war, Texaco ranked 93rd among United States corporations in the value of military production contracts.
[16]
In 1947, Caltex expanded to include Texaco's European marketing operations. That same year, Texaco merged its British operation with Trinidad Leaseholds under the name Regent; it gained full control of Regent in 1956,
[17]
but the Regent brand remained in use until 1968-9. In 1954, the company added the detergent additive Petrox to its "Sky Chief" gasoline, which was also souped up with higher octane to meet the antiknock needs of new cars with high-compression engines.
The next year, Texaco became the sole sponsor of
The Huntley-Brinkley Report
on NBC-TV. In 1959, the Texas Company changed its corporate name to Texaco, Inc. to better reflect the value of the Texaco brand name, which represented the biggest selling gasoline brand in the U.S. and only marketer selling gasoline under one brand name in all 50 states. It also acquired
McColl-Frontenac Oil Company
Ltd. of Canada and changes its name to Texaco Canada Limited.
[18]
Around this time,
Paragon Oil
, a major fuel oil distribution company in the northeastern U.S, was acquired.
_____________________________________________________________________________
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